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Overview
of the Programme
The Business Leaders' Programme is for top level executives who provide strategic
leadership for their business. The Programme will stimulate and challenge you
to think about your contribution as
a strategic leader. It develops and sharpens the full range of personal and business
skills required by strategic leaders in a critical role. You will develop a new
perspective on your business and discover how to lead it to greater success,
leaving the programme with a clearly defined personal and business plan.
For
more information visit www.som.cranfield.ac.uk |
Specific
areas of focus in the Programme
The programme is constructed
around the unique challenges of the business leader's role.
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Benefits
of the Programme
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Leadership
at the organisational level |
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Business
and competitive strategy |
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Financial
strategy and performance |
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The
role of marketing in business strategy |
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Managing
knowledge to create innovation |
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The
future of organisations |
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The
global economy and its relevance to every business |
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People
and strategy |
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Organisational
change and stakeholder management |
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New
insights into what you can achieve as an inspirational
business leader. |
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A
far greater strategic perspective on your business
and the wider global market place. |
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Clarity
about what to change and what to let flourish
in your business. |
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The
ability to create sustained business performance. |
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A
new perspective on change management, and how
to integrate key contributions to the business. |
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An
enhanced ability to build high quality relationships
with key internal and external stakeholders. |
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