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Overview
of the Programme
You want relevant, specific and workable solutions to real-world, real-time demands.
The General Managers Program takes on strategic property-level issues with depth
and precession, while challenging you to learn from a new network of colleagues
who bring a worldwide perspective to the table. This Program is designed to mould
decision-makers into strategic thinkers. You will concentrate on hotel management
issues and work collaboratively to expand the foundation of your knowledge, broaden
your viewpoint and produce new solutions to the challenges you face.
For
more information visit: www.hotelschool.cornell.edu
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| Specific
areas of focus in the Programme
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Benefits
of the Programme
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| • |
Think
like an owner |
| • |
Sharpen
strategic-marketing skills |
| • |
Engaging
in the management of change |
| • |
Maximizing
yield |
| • |
Enhancing
creative problem-solving abilities |
| • |
Strengthen
human-resource management skills |
| • |
Refine
thinking about strategies in the hospitality
industry |
| • |
Strategize
in the context of the “digital economy” |
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| • |
An
enhanced ability to shape and to implement a
strategic vision |
| • |
Rejuvenation
of your skills as a leader, a creative problem-solver
and an agent of change |
| • |
Gain
a more comprehensive understanding of strategic
marketing
and financial-asset and human-resource management |
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